PRADA Beauty Campaign

PROJECT DETAILS
CRAFTING THE LIGHT
BEFORE AND AFTER
Transformation made visible.
TOOLS
Equipment List
Profoto Air Remote
Profoto Pro 11
Profoto ProHead
Profoto Extension Cable
Profoto Zoom Reflector
Briese Focus 140 Profoto Mount
Profoto RFI Softbox Octa 5"(150cm)
Profoto Snoot
Profoto Zoom Spot
Poly Board Black Large
Floppy Flag
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Project Intro
In this PRADA beauty campaign the main element is the lipstick. The goal of this setup is to create depth and atmosphere within the set and to highlight the product as well as getting a smooth, glowy light on the model.
STEP 1
  • Assemble your key set element: position a single wall panel directly behind the model in a corner to introduce depth and layering.
  • Use the natural junction of the two walls to guide the eye and create atmosphere.
  • This layering technique can be applied to any environment—simply adapt your primary panel or backdrop placement to craft depth in your composition.
STEP 2
  • Mount a Profoto ProHead with Zoom Reflector behind the set-build wall to spill subtle light into the left corner. Start at Power 5.0 and adjust.
  • Add a Profoto ProHead with Snoot on the right side, aiming at the wall for a smooth light fall-off. Start at Power 5.0.
  • Place another Profoto ProHead with Snoot on the left side, pointing at the left wall for an additional depth-enhancing accent. Start at Power 5.0.
STEP 3
  • Mount your key-light, here a Briese Focus 140 on a Profoto ProHead to the model’s right (as shown in the 3D render, slightly hidden by black polyboards). This light is perfect for glossy beauty work.
  • Fit a honeycomb grid to the Briese and flag it off with black polyboards or flags to prevent any spill onto the backdrop—without this, your Zoom-reflector effects on the set-build wall will vanish. Start at Power 7.0.
  • On the left of the Briese, place a Profoto 5″ Octa RFI to wrap light around the model and fill in shadows. Start at Power 3.0 and tweak as needed.
STEP 4
  • Mount a Profoto ProHead with Zoom Reflector on the left side of your set, angling it upward toward the ceiling to serve as base light and lift shadows.
  • Adjust placement based on your shooting environment.
  • Start at Power 3.0 and tweak to suit the space.
STEP 5
  • Add a Profoto Zoom Spot to pinpoint small details—here, the beauty product.
  • Mount it on a stand or use handheld by your assistant for flexibility.
  • Start at Power 4.0 and adjust to taste.
Extra images
PROJECT DETAILS
CRAFTING THE LIGHT
Project Intro
In this PRADA beauty campaign the main element is the lipstick. The goal of this setup is to create depth and atmosphere within the set and to highlight the product as well as getting a smooth, glowy light on the model.
BEFORE AND AFTER
Transformation made visible.
STEP 1
  • Assemble your key set element: position a single wall panel directly behind the model in a corner to introduce depth and layering.
  • Use the natural junction of the two walls to guide the eye and create atmosphere.
  • This layering technique can be applied to any environment—simply adapt your primary panel or backdrop placement to craft depth in your composition.
STEP 2
  • Mount a Profoto ProHead with Zoom Reflector behind the set-build wall to spill subtle light into the left corner. Start at Power 5.0 and adjust.
  • Add a Profoto ProHead with Snoot on the right side, aiming at the wall for a smooth light fall-off. Start at Power 5.0.
  • Place another Profoto ProHead with Snoot on the left side, pointing at the left wall for an additional depth-enhancing accent. Start at Power 5.0.
STEP 3
  • Mount your key-light, here a Briese Focus 140 on a Profoto ProHead to the model’s right (as shown in the 3D render, slightly hidden by black polyboards). This light is perfect for glossy beauty work.
  • Fit a honeycomb grid to the Briese and flag it off with black polyboards or flags to prevent any spill onto the backdrop—without this, your Zoom-reflector effects on the set-build wall will vanish. Start at Power 7.0.
  • On the left of the Briese, place a Profoto 5″ Octa RFI to wrap light around the model and fill in shadows. Start at Power 3.0 and tweak as needed.
STEP 4
  • Mount a Profoto ProHead with Zoom Reflector on the left side of your set, angling it upward toward the ceiling to serve as base light and lift shadows.
  • Adjust placement based on your shooting environment.
  • Start at Power 3.0 and tweak to suit the space.
STEP 5
  • Add a Profoto Zoom Spot to pinpoint small details—here, the beauty product.
  • Mount it on a stand or use handheld by your assistant for flexibility.
  • Start at Power 4.0 and adjust to taste.
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Extra images
BEFORE AND AFTER
A closer look at professional environments.
TOOLS
Equipment List
Profoto Air Remote
Profoto Pro 11
Profoto ProHead
Profoto Extension Cable
Profoto Zoom Reflector
Briese Focus 140 Profoto Mount
Profoto RFI Softbox Octa 5"(150cm)
Profoto Snoot
Profoto Zoom Spot
Poly Board Black Large
Floppy Flag

Here you´ll find everything to elevate your career

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Lighting
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